DOMA Technologies Launches New Website, Brand & Persona Based Marketing Campaigns
Virginia Beach, VA, March 9, 2017 — Under the direction of the newly hired Director of Marketing, PJ Yates, DOMA Technologies introduces their new corporate branding and marketing strategy as it launches into the end of Q1. The rebranding of the company logo, positioning statement, website and corporate messaging reflects both the evolution of the company as well as its vision for the future.
The new DOMA logo is representative of the company's history with an emphasis on the future corporate persona, as well as the company's core values of strength, growth and commitment to excellence. The new brand and strategy represents its successful and ongoing mission to better serve its customers by developing custom messaging for each vertical market.
DOMA's new tagline is ‘Digitize your Workflow’ representing the history of document management into the realm of data going digital. The core capabilities of DOMA's software and services is to maximize workflow and productivity within businesses by streamline their day-to-day operations. DOMA will also be launching targeted marketing campaigns that are tailored to the three main vertical markets; Federal, Education, and Commercial businesses. Campaigns will be focused on developing
persona based collateral focused on showcasing the capabilities of effectively managing data, documents, and digital content.
While the logo, positioning statement and brand have changed to better represent the company, DOMA's core values remain the same. DOMA prides itself as a technology leader and customer service advocate that enables them to build long lasting customer relationships. "We're excited about the new direction of the company as we continue to move into 2017. We have a tremendous story to tell about the great partnerships we have with our customers and we feel the new DOMA brand helps create a more powerful message" - Pat Feliciano, President.
About DOMA Technologies:
Founded in 2000, DOMA Technologies has grown into a leading provider of Business Processing Improvement Services & Customized Data and Document Management (DDM) Solutions for businesses nationwide. DOMA’s Cloud-Based DDM Software was developed in-house and allows DOMA the flexibility to easily integrate with customers current software & processes.
DOMA’s DDM strategies were created from a long history of trusted business relationships in the private Health IT market that have allowed them to formulate best practices for Veteran Affairs, DoD Health Systems and additional customers in the public sector.
For more information contact:
Director of Marketing