THE DOMA STORE INITIATIVE
United Way Virginia Beach Tragedy Fund
When DOMA Culture relaunched the DOMA Store, the team knew there was a great opportunity to build both company pride and community connection. The store is a collaborative effort between all three culture committees – Driven, Ignite, and Gives. Driven, whose mission includes brand management, designs the products for the store. Ignite manages product partnerships, sales, and store inventory. Gives has the most important job of all – delegating how the store proceeds will be donated to local charities and causes.
This year DOMA Gives has decided that 100% of the proceeds from the DOMA Store will go to the United Way Virginia Beach Tragedy Fund in support of victims and their families.